APRIL 1, 2015
Batch announces a new product line in its subscription service, Batch Ferret. The new offering leverages its reach in the subscription and gift markets as it looks to diversify its product lines beyond food and artisan gifts.
"We think this is a game changer," said Sam Davidson, co-founder and CEO. "For nearly two years now, people have told us how much they enjoy receiving Batch goodies in the mail each month. The next logical step for Batch is the untapped market of sending ferrets."
The company, headquartered in Nashville, Tennessee, is believed to be the first in the nation to offer mail-order ferrets. Davidson went on to confirm that like its subscription service, the ferret in the box (size, shape, weight, and length) will be a surprise. "In sourcing local ferrets from each of our core cities, we've been pleasantly surprised with the myriad options available. These are truly artisan ferrets; no two are alike."
For an even bigger surprise each month, it's possible that a subscriber could receive a pregnant ferret, or even one who has given birth in transit.
Customers can sign up beginning tomorrow at BatchUSA.com. Subscriptions will begin at $74.99 each month with free shipping. The first 100 people who sign up via the company's website will also get a handmade fanny pack that can double as a carrying case for their ferret.
Batch was founded in 2013 by Sam Davidson, Rob Williams, and Stephen Moseley as a monthly subscription service that now also offers curated personal and corporate gifts. Batch operates in five cities and gained notoriety last year with the April Fool's Day joke about its merger with big-box retailer Walmart.