The Worst Thing is Not the Last Thing

The Worst Thing is Not the Last Thing

This chart grabbed me by the throat last week (courtesy of The Wall Street Journal and data from Yelp):

Small Business Closure Data

What alarmed me the most was to look back in time. In March, the temporary closure amount was so high and it felt so painful. Remember March? The month when everything started to shut down?

Look at the chart in mid-June, those temporary closures became permanent. And now, both keep climbing. 

Back in March, our temporary closure felt like the worst thing imaginable. We had to quickly close our retail store with no idea of what it would reopen. Eventually, our temporary closure became permanent like it has for 100,000 other small businesses. 

(By the way - if you think I'm overreacting and a "temporary" closure isn't a bad thing, then let me grab you by the throat temporarily.)

For years, the worst thing we could imagine for Batch would be that our retail store would have to abruptly close. We always assumed it would be something like a gas leak or unannounced, emergency repair work. We never thought about a pandemic. 

But, in March, confronted with the worst thing and wondering: "Would this also be the last thing to happen to Batch?"

I remember three distinct conversations:

  • On March 13 (of course it was a Friday) with Rob Williams, my co-founder, and Caroline Espy, our Retail Manager, about what things may look like if we had to close our store. We'd recently just reopened after a tornado and began to think about COVID's effects on our business. But we all concluded it probably wouldn't happen for a few weeks, if at all. (Spoiler alert, it happened 48 hours later.)
  • The next week, Rob and I spoke via phone. He was out of town, watching restaurants and businesses close¬†in Charleston. We decided we had to list all of our inventory immediately and offer discounts in order to move all we could, keep our team working, and help our vendors keep making and selling.¬†
  • Later that week, I spoke with Eric Rion of Willa's Shortbreads about the uncertainty in the small business world and¬†how we could¬†stay in business. The mood was somber and desperate, neither of us could fully reassure the other that success was even possible.¬†

Spoiler alert: success would be possible. 

Like many small businesses owners, we are refusing to let the worst thing (a global pandemic that shows no signs of stopping) become our last thing. 

But it's not easy. Check out what the experts are saying this smart person said:

‚ÄúThis is the worst small-business crisis of my lifetime, and I‚Äôve seen a number of tough moments,‚ÄĚ says Karen G. Mills, senior fellow at Harvard Business School. ‚ÄúI‚Äôm quite concerned that we haven‚Äôt even seen the tip of the iceberg of business closures.‚ÄĚ

This is why we have focused our sights beyond just selling gifts - we're on a mission to save small businesses (if you haven't yet, take the Small Business Pledge with us here).

Small Business Pledge

Of course, I can only speak as one small business owner that operates solely in the retail and gift spaces. Restaurants face a harder road:

We work with several restauranteurs who bottle or produce their sauces and seasonings. One of the most iconic, Loveless Cafe, shared some of their pandemic story with us:

"The entire hospitality industry in Nashville has been impacted this year and we're no exception. Fortunately, we've been able to provide a bit of Southern comfort that can be enjoyed at home during these trying times with our retail products like Biscuit Mix and Preserves. Our team has also worked to find new ways to meet the needs of our customers‚ÄĒ we've added an outdoor dining area, launched Heat n' Eat biscuits, opened a drive-thru next door called Biscuit Kitchen, and expanded our to-go program!
We're looking forward to the continued expansion of our product line and offering our customers more ways to enjoy the taste of their favorite Loveless Cafe dishes no matter where they live. We're also hoping for a return to normalcy in 2021 and welcoming back some of our customers who haven't been able to visit us this year."

One major reason I've come to love working with so many small businesses (every gift we sell is made by a small business, for the record) and being a small business owner myself is that hope is contagious. This community we've built - and are asking you to help us save - fuels each other and fights like hell to make sure the worst thing for any of us isn't the last thing for all of us.